STRATEGY & CAMPAIGN MANAGEMENT
We develop a winning campaign strategy, and then help manage that campaign to reach our shared goals.
WHAT WE BELIEVE
We believe in an America where every family can access a great education and participate fully in our democracy. We believe change should be driven by families, educators, and local leaders who know the needs of their communities. But sometimes local leaders need support, and that’s where we come in.
We partner with local leaders across the country to run campaigns and programs, anchored in the foundational beliefs that schools are the bedrock of strong communities and that everyone’s voice deserves to be heard in our democracy.
SUPPORT WE PROVIDE
Our team develops a unique advocacy strategy for each campaign, including online and offline organizing, event management, communications, creative, research, digital, and coalition building. Then, we work together with our partners to put that plan into action.
ORGANIZING
We help our partners organize crucial constituencies in support of their goals - parents, teachers, and civic leaders.
COMMUNICATIONS
We develop the right campaign message, then communicate the message through earned, owned, and paid media.
DIGITAL
We build a robust digital advocacy and content program for each campaign, to share our message with key audiences.
CREATIVE CONTENT
We use video, graphics, and photography to tell our partners’ stories in a compelling, emotional way.
EVENT PLANNING
Whether it’s a rally, a day of action, or a press conference, we plan and manage event logistics down to the last detail.
RESEARCH
We shape the policy and political debate by developing original research in support of our partners' goals.
READY TO PARTNER?
GET IN TOUCHSTORIES FROM OUR PARTNERS
WHAT OUR PARTNERS SAY ABOUT US
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I love working with the P.A.C.E. team. We first worked with them in 2019 when I organized families from around the country to speak with Democratic presidential candidates. There was no task too big or too small for them. I appreciate that. And, from Day 1, they’ve supported us at The Memphis Lift. They helped us get the most out of our organizing program, especially by supporting us in using data better to guide our work. I would work with them anytime and highly recommend their support to any local leader or organization.
Sarah Carpenter, Executive Director, The Memphis Lift
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P.A.C.E. provided essential communications and strategic support for our special education campaign with Atlanta Public Schools. Their expertise, insights, and creativity contributed to a highly successful effort that brought meaningful change to APS's most vulnerable scholars.
John Davis, Director of Operations, The Atlanta Thrive
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P.A.C.E.'s hands-on approach, combined with their extensive expertise nationwide, has been instrumental in elevating our ideas and maximizing our local impact. The work we have undertaken together is laying a strong foundation for long-term success. Their proactive engagement with our members, along with support in equipping them with the necessary tools and resources, has significantly strengthened our foundation and positioned us for continued growth in the years ahead.
Janie Seguí Rodríguez, Executive Director, Stop The Wait RI
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P.A.C.E. continues to show up for DSST Public Schools with a deep commitment to uplifting family advocates and empowering their voices. They always provide fresh ideas and perspectives to ensure that DSST can continue championing educational equity through authentic family and staff support.
Aisury Vasquez, Senior Manager, Advocacy & External Affairs, DSST Public Schools
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My work with the P.A.C.E. team is essential to the functionality of our political program. Jason has specific insight and expertise with Murmuration that helps to move our work forward. And, Sean has a political astuteness that ensures quality work and strong thought partnership. Because of their support, we had a strong 2024 cycle. I am pleased with the progress our c4 organization is making under their partnership. I also appreciate that they navigate challenges with grace. I look forward to other creative opportunities as we expand our political expertise in DC.
Ariel Johnson, Executive Director, DC Charter School Action
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Our team has worked with the P.A.C.E. team for over a year. The best way I would describe the P.A.C.E. team is the ‘glue that holds everything together.’ They've added so many systems, and are super organized. They also have an incredible generosity of spirit, demonstrating this as they've worked with our new and growing team.
Leila Santillan, Vice President of Operations, Fort Worth Education Project
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P.A.C.E. partnered with Project Ready for four years - helping us launch our organization, build our brand, and develop our organizing strategy. For two consecutive years, P.A.C.E. managed all logistics for our New Jersey Parent Summit, and successfully helped Project Ready increase its membership to represent more than 40% of all voters in annual Newark BOE elections. As Project Ready has grown, P.A.C.E. has grown with us - helping us tackle issues as diverse as public health, internet equity, voting rights, and educational opportunity.
Shennell McCloud, Founder, Project Ready NJ
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The P.A.C.E. team has become incredibly important to the work that San Joaquin A+ does in Stockton and the Valley. They share their wisdom and experience with us in a way that maximizes collaboration and builds on the best of all our strengths. They bring creative thinking and great strategy to our work, but it's their accountability and commitment to being partners that makes them stand out. It's a pleasure to work with P.A.C.E..
Don Shalvey, Executive Director, San Joaquin A+ (in Memoriam - 1946-2024)
INSIGHTS FROM OUR TEAM
From Awareness to Action: How Parents Are Holding APS Accountable for Special Education Reform
By Jason Provost
Notes from Newbies: Why We Chose to Work at P.A.C.E. and What We’ve Learned So Far
By Tiana Zuniga and Aliyah Graves
